SylinStrings Media: Guerilla Marketing

This one of the most effective forms of marketing we have ever done. We started the foot soldier movement from day one at Stylin’ Strings by going to major sporting events and handing out flyers about our business. Every year at the Lacrosse finals we would stand outside the stadium and hit every kid we saw between games. Distributing up to 20,000 flyers in a weekend to kids from all over the country helped distinguished us as a national brand.